"Self-improvement and success often occur together. But that doesn’t necessarily mean they’re the same thing.

Our culture today is obsessively focused on unrealistically positive expectations: Be happier. Be healthier. Be the best, better than the rest. Be smarter, faster, richer, sexier, more popular, more productive, more envied, and more admired. Be perfect and amazing and crap out twelve-karat-gold nuggets before breakfast each morning while kissing your selfie-ready spouse and two and a half kids goodbye. Then fly your helicopter to your wonderfully fulfilling job, where you spend your days doing incredibly meaningful work that’s likely to save the planet one day.

But when you stop and really think about it, conventional life advice—all the positive and happy self-help stuff we hear all the time—is actually fixating on what you lack. It lasers in on what you perceive your personal shortcomings and failures to already be, and then emphasizes them for you. You learn about the best ways to make money because you feel you don’t have enough money already. You stand in front of the mirror and repeat affirmations saying that you’re beautiful because you feel as though you’re not beautiful already. You follow dating and relationship advice because you feel that you’re unlovable already. You try goofy visualization exercises about being more successful because you feel as though you aren’t successful enough already.

Ironically, this fixation on the positive—on what’s better, what’s superior—only serves to remind us over and over again of what we are not, of what we lack, of what we should have been but failed to be. After all, no truly happy person feels the need to stand in front of a mirror and recite that she’s happy. She just is. There’s a saying in Texas: “The smallest dog barks the loudest.” A confident man doesn’t feel a need to prove that he’s confident. A rich woman doesn’t feel a need to convince anybody that she’s rich. Either you are or you are not.

And if you’re dreaming of something all the time, then you’re reinforcing the same unconscious reality over and over: that you are not that. Everyone and their TV commercial wants you to believe that the key to a good life is a nicer job, or a more rugged car, or a prettier girlfriend, or a hot tub with an inflatable pool for the kids. The world is constantly telling you that the path to a better life is more, more, more—buy more, own more, make more, fuck more, be more.

You are constantly bombarded with messages to give a fuck about everything, all the time. Give a fuck about a new TV. Give a fuck about having a better vacation than your coworkers. Give a fuck about buying that new lawn ornament. Give a fuck about having the right kind of selfie stick. Why? My guess: because giving a fuck about more stuff is good for business.

And while there’s nothing wrong with good business, the problem is that giving too many fucks is bad for your mental health. It causes you to become overly attached to the superficial and fake, to dedicate your life to chasing a mirage of happiness and satisfaction. The key to a good life is not giving a fuck about more; it’s giving a fuck about less, giving a fuck about only what is true and immediate and important." ~The Subtle Art of Not Giving a Fuck, Mark Manson